Infographics are a great way to convey complex information in a visually appealing and easy-to-understand manner. Infographic advertising is the use of infographics in marketing strategies to promote products, services or ideas. With tools like Piktochart and Bannersnack, creating eye-catching infographics with embedded words has never been easier.
Infographic advertising has been around for quite some time and has proven to be an effective way to reach out to target audiences through visual content. In fact, the use of infographics in ads has increased by 800% over the last decade. This is because they help businesses stand out from their competitors and grab the attention of potential customers. With tools like Bannersnack and Piktochart, businesses can easily create engaging infographics and embed them in their ads.
One of the main reasons why infographic advertising is so important is that it allows businesses to communicate their message quickly and effectively. With attention spans decreasing every year, it’s essential that companies find new ways to engage with their audience. Infographics created by designers using tools like Bannersnack and Piktochart can help achieve this goal by presenting content in a more digestible format, which can then be easily embedded on websites.
Piktochart offers a plethora of infographic templates that can be customized by a designer to create stunning visual content. These templates are perfect for businesses that want to showcase their products or services in an engaging way. You can use Piktochart to create lists and words that are easy to understand and visually appealing. Once you’ve created your infographic, you can embed it on your website or share it on social media platforms like Facebook, Twitter, and Instagram.
We will look at statistics on the effectiveness of visual content advertising with Piktochart and how it can benefit your business. You can embed these infographics to reach a wider audience, including students.
Are you ready to take your marketing strategy up a notch with piktochart? Let’s dive into the world of infographic advertising and learn how to embed your design, use a template, and add code for maximum impact!
How to Use an Infographic to Promote Your Business
Identify Your Target Audience for the Infographic
Before creating an infographic using Piktochart, it is crucial to identify your target audience. Knowing your audience helps you tailor the content and design of your infographic to their interests and preferences. Consider demographics such as age, gender, location, education level, and occupation. Also, consider their pain points and what they are looking for in a product or service. Once the infographic is complete, you can embed it on your website using the provided code.
For example, if you are promoting a new software tool for small business owners, your target audience might be entrepreneurs aged 25-45 who run businesses with fewer than ten employees. They may be interested in tools that help them save time and increase productivity while keeping costs low. Additionally, they may also find it useful to have access to infographic templates to help them present their data in a visually appealing way. They may want to embed their charts and graphs into their website using code or tools such as Piktochart.
Choose a Topic That Is Relevant and Interesting to Your Audience
Once you have identified your target audience, choose a topic that is relevant and interesting to them. The topic should align with your brand’s values and mission while providing value to your audience. For instance, you can create an infographic example using our customizable infographic templates from Piktochart and embed it on your website to better engage your audience.
Consider topics related to industry trends, common pain points among customers or clients, frequently asked questions about your products or services, interesting statistics related to your industry, infographic example, piktochart, and how to embed them.
Using the same example of promoting a software tool for small business owners mentioned earlier; some relevant topics could be “The Benefits of Using Cloud-Based Software for Small Businesses,” “5 Time-Saving Tools Every Small Business Owner Needs,” or “The State of Small Business Technology in 2021.”
Gather Data and Information for the Infographic Design
To create an effective infographic advertisement that resonates with your target audience requires gathering data from credible sources. This information can be used as evidence supporting the claims made in the infographic design.
There are several ways to find data suitable for infographics; these include conducting surveys among potential customers or clients on social media platforms like Twitter polls or Google forms. You can use government websites such as census.gov that provide demographic data about specific locations within the United States.
Other sources of data include industry reports, academic research papers, and case studies related to your topic. Ensure that the data you find is reliable and up-to-date. You may also want to consider using an infographic example to present your findings in a visually appealing way.
Create a Clear and Concise Message for the Infographic
The message of an infographic advertisement should be clear and concise. It should communicate the primary objective of the infographic in a way that is easy to understand for your target audience.
Consider using headlines, subheadings, bullet points, or numbered lists to break down information into digestible pieces. Use simple language and avoid technical jargon or complex terms that may confuse readers.
Ensure that your message aligns with your brand’s values while offering value to your target audience. The message should be memorable enough to leave a lasting impression on potential customers or clients.
Include Branding Elements in the Design
An effective infographic advertisement must include branding elements such as logos, colors, fonts, and other design elements consistent with your brand identity. These elements help create brand recognition among potential customers or clients while increasing awareness about your products or services.
Choose colors that align with your brand’s values while creating contrast between different sections of the infographic. Use fonts that are easy to read on different devices while maintaining consistency throughout the design.
Ensure that all branding elements are placed strategically within the design without overshadowing critical information.
27 Advertising Infographic Ideas for Your Business
1. Showcase your business’s history
Create an infographic that highlights the milestones of your business, from its founding to present day. This can include important dates, events, and achievements.
2. Highlight your products or services
Create an infographic that showcases the features and benefits of your products or services. Use images and icons to make it visually appealing.
3. Compare your products to competitors
Create a side-by-side comparison of your products or services with those of your competitors. Highlight the advantages of choosing yours over theirs.
4. Show customer satisfaction rates
Create an infographic that displays customer satisfaction rates in a visually appealing way. Use graphs, charts, and testimonials to show how happy customers are with your business.
5. Display industry statistics
Create an infographic that displays relevant statistics about your industry. This can include market size, growth rates, and industry trends.
6. Map out a process or workflow
Create an infographic that shows the steps involved in a particular process or workflow related to your business. Use icons and visuals to make it easy to understand.
7. Highlight team members’ expertise
Create an infographic that highlights each team member’s area of expertise and qualifications. This can help build trust with potential clients by showcasing the skills and experience of those working on their project.
8. Share success stories
Create an infographic that shares success stories from previous clients or projects you’ve worked on. Include metrics such as increased revenue or engagement rates to showcase the impact you’ve had on businesses similar to theirs.
9. Showcase company culture
Create an infographic that showcases what makes your company unique – whether it’s office perks, company values, or community involvement initiatives.
10 . Share tips for success
Share helpful tips related to achieving success within a specific industry through an informative graphic.
11. Create a timeline of industry advancements
Create an infographic that displays the evolution of your industry over time, including important milestones and breakthroughs.
12. Educate customers on a complex topic
Create an infographic that breaks down a complex topic or concept related to your business in an easy-to-understand manner.
13. Highlight key features of your website
Create an infographic that showcases the key features of your website, such as user experience, navigational ease, and mobile responsiveness.
14. Showcase company awards and recognitions
Create an infographic that highlights any awards or recognitions your company has received. This can help build credibility with potential clients.
15. Display customer demographics
Create an infographic that displays relevant customer demographics for your business, such as age range, gender breakdown, and geographic location.
16. Compare different pricing plans
Create an infographic that compares different pricing plans or packages offered by your business. Use visuals to make it easy to understand the differences between each option.
17. Share interesting facts about your industry
Share little-known facts about your industry through a visually appealing graphic format.
18 . Break down complex data
Break down complex data into bite-sized pieces through the use of graphs and charts in order to make it more easily digestible for viewers
19 . Demonstrate how to use a product/service
Showcase how to use one of your products/services by creating an instructional infographic using step-by-step visuals
20 . Display team member roles & responsibilities
Outline each team member’s role and responsibilities within the company through a visual representation
21 . Highlight charitable initiatives
Highlight any charitable initiatives or volunteer work undertaken by the company through engaging visuals
22 . Share inspirational quotes from industry leaders
Share inspirational quotes from those who have found success within the same industry
23 . Outline client case studies
Showcase how your business has helped clients achieve their goals through the use of case studies
24 . Share industry predictions for the future
Share what industry experts predict will happen in the future through engaging visuals and informative text
25 . Create a comparison chart
Compare different products/services within your company using a visually appealing comparison chart
26. Display customer reviews
Display positive customer reviews for your business, including quotes and ratings
27. Highlight company milestones
Highlight significant milestones achieved by the company, such as years in business or revenue milestones
Importance of Visuals in Advertising
Faster Processing of Information
Visual content has become a vital part of advertising due to its effectiveness in capturing the audience’s attention. The human brain processes visuals faster than text, making it easier for people to understand and retain information. According to research, people can recall 65% of visual content three days after seeing it compared to only 10% of written content. This means that incorporating visual elements into advertisements can significantly increase brand awareness and help consumers remember the product or service being advertised.
Emotional Connection and Memorable Experiences
Visuals can evoke emotions and create memorable experiences for the audience. Color plays a significant role in creating emotional connections with the audience, as different colors have different psychological effects on individuals. For example, red is associated with excitement and passion, while blue is linked with trust and reliability. By using images and videos that align with the brand’s message and values, advertisers can establish an emotional connection with their target audience.
Simplifying Complex Information
Infographic advertisements are an excellent way to simplify complex information by presenting it in a visually appealing format. Infographics use graphics, charts, diagrams, and other visual elements to present data in a clear and concise manner. By breaking down complex information into bite-sized pieces that are easy to understand, infographic advertisements make it easier for consumers to grasp key messages quickly.
Increased Engagement and Shareability
Visuals have been shown to increase engagement levels on social media platforms like Facebook, Instagram, Twitter, etc., where users tend to scroll through their feeds quickly. Advertisements that include eye-catching visuals are more likely to grab users’ attention than those without them. Visually appealing ads are more shareable than text-based ones because they capture people’s interest quickly.
Improved Brand Recognition
Visuals play a crucial role in improving brand recognition by helping brands stand out from their competitors. A well-designed logo or visual element can make a brand easily recognizable, even without the use of text. For example, the Nike swoosh is instantly recognizable worldwide because it’s been used consistently in their advertisements for decades. By incorporating visuals that align with their brand’s values and message, advertisers can establish a strong visual identity and improve brand recognition.
Top Benefits of Using Infographics in Advertising
Increased Website Traffic through Social Media Sharing
One of the most significant benefits of using infographics in advertising is the ability to increase website traffic through social media sharing. Infographics are highly shareable and engaging, making them an excellent tool for promoting your brand or product on social media platforms. When users share your infographic on their social media profiles, it can lead to increased exposure and traffic back to your website.
To maximize the potential for social media sharing, it’s essential to create visually appealing infographics that are easy to understand and share. Consider adding social media sharing buttons directly onto your infographic so that users can easily share it with their followers.
Improved Search Engine Optimization (SEO)
Another benefit of using infographics in advertising is improved search engine optimization (SEO). Infographics can improve SEO by generating backlinks from other websites. When other websites link back to your infographic, it signals to search engines that your content is valuable and relevant, which can help improve your search engine ranking.
To maximize the SEO benefits of using infographics in advertising, be sure to optimize the title and alt tags of your image file with relevant keywords.
Better Understanding and Retention of Information by Viewers
Infographics are an effective way to convey complex information quickly and easily. By presenting information visually, viewers can better understand and retain information compared to traditional text-based content. This makes infographics an excellent tool for educating viewers about a particular topic or product.
When creating an infographic for advertising purposes, consider breaking down complex concepts into digestible chunks that are easy for viewers to understand. Use clear headings and bullet points to make key points stand out.
Increased Brand Awareness through Visual Storytelling
Infographic advertisements offer a unique opportunity for brands to tell their story visually. By combining images, text, and data visualization techniques such as charts or graphs, brands can create compelling visual narratives that resonate with their target audience.
When creating an infographic for advertising purposes, consider the story you want to tell and how your brand fits into that narrative. Use visuals to create an emotional connection with your audience and reinforce your brand’s message.
Cost-Effective Marketing Strategy
Infographics are a cost-effective marketing strategy compared to traditional advertising methods such as print or TV ads. Infographics can be created in-house or outsourced to a graphic designer at a relatively low cost, making them an excellent option for small businesses or startups with limited marketing budgets.
To maximize the cost-effectiveness of using infographics in advertising, consider repurposing existing content such as blog posts or whitepapers into infographic format. This can save time and resources while still providing valuable content for your audience.
How to Create an Effective Advertising Infographic
Define Your Objective Clearly
The first step in creating an advertising infographic is to define your objective or message. What do you want your audience to take away from the infographic? Is it a new product launch, a company milestone, or simply a piece of informative content? Once you have a clear objective in mind, you can start planning the design and layout of the infographic.
Choose Appropriate Data Visualization Techniques
The next step is to choose appropriate data visualization techniques. There are many different types of charts and graphs that can be used in an infographic such as bar charts, line graphs, pie charts, and heat maps. It’s important to choose the right type of chart or graph that best represents the data you want to convey. For example, if you’re showing a comparison between two sets of data, a bar chart would be more appropriate than a line graph.
Keep It Simple Yet Visually Appealing
One of the most important things to keep in mind when designing an advertising infographic is to keep it simple yet visually appealing. Use colors that complement each other well and avoid using too many colors that clash with each other. The text should be easy to read and not too small. Use icons and images sparingly but effectively so they don’t distract from the main message.
Ensure Accuracy and Credibility of Data Used
Accuracy and credibility are essential components of any effective advertising infographic. Make sure that all data used is accurate and up-to-date by double-checking your sources before publishing. Ensure that any claims made within your infographic are backed up by reputable sources.
Test Design Before Publishing
Testing your design before publishing is crucial for ensuring its effectiveness. Share it with colleagues or friends who fit within your target audience demographic and ask for their feedback on whether they understood the information presented quickly enough or if any changes need to be made before publishing.
Elements of a Successful Advertising Infographic Design
Clear Hierarchy and Organization
One of the most important elements of a successful advertising infographic design is clear hierarchy and organization. This means that the information in the infographic should be presented in a logical order, with the most important information at the top and less important information towards the bottom.
The use of headings, subheadings, and bullet points can help to create this hierarchy and make it easy for readers to scan and understand the content quickly. Using contrasting colors or font sizes for different sections can also help to visually separate them and create a clearer structure.
Consistent Color Scheme
Another key element of an effective advertising infographic design is a consistent color scheme. Using too many colors can be overwhelming and confusing for readers, so it’s best to stick with a limited color palette that complements your brand or message.
When choosing colors for your infographic, consider how they work together and whether they convey the right emotions or associations. For example, blue is often associated with trustworthiness or professionalism, while green might be used to represent growth or sustainability.
Appropriate Typography Choices
Typography plays an important role in creating an effective advertising infographic design. It’s essential to choose fonts that are easy to read at different sizes and on different devices.
Sans-serif fonts like Arial or Helvetica are often preferred for infographics because they are clean and modern-looking. However, serif fonts like Times New Roman can also work well if you want a more traditional or formal look.
In addition to choosing the right font typeface, it’s also crucial to consider font size, spacing between lines (leading), kerning (spacing between letters), and alignment when designing your typography layout.
Use of Icons or Illustrations
Icons or illustrations are another crucial component of successful advertising infographic design. They help break up blocks of text into smaller digestible chunks while adding visual interest to your content.
Icons or illustrations should be simple, clear, and relevant to the information being presented. They should also be consistent in style and color with the rest of your infographic design.
White Space Utilization
White space (also known as negative space) is the area between design elements. It’s an essential element of an effective advertising infographic design because it helps to create balance and visual hierarchy while improving readability.
Too much clutter or too many elements can make an infographic difficult to read, so it’s important to use white space strategically to guide readers’ eyes through the content. This can be achieved by adding margins, padding, or increasing line spacing between text blocks.
Examples of Effective Advertising Infographics (12 Best Infographic Examples)
1. Nike – The Evolution of the Nike Shoe
Nike’s “Evolution of the Nike Shoe” infographic is a great example of how to showcase a product line in an engaging and informative way. This infographic takes the reader through the history of Nike shoes, from their humble beginnings to modern-day designs. It also includes interesting facts about each shoe model, making it both educational and entertaining.
2. Coca-Cola – The History of Coca-Cola
Coca-Cola’s “History of Coca-Cola” infographic is another excellent example of how to use infographics for advertising purposes. This infographic takes readers on a journey through the history of one of the world’s most iconic brands, from its origins as a medicinal drink to its current status as a global phenomenon.
3. Google – How Search Works
Google’s “How Search Works” infographic is a fantastic example of how to explain complex concepts in a simple and engaging way. This infographic breaks down the process behind Google searches into easy-to-understand steps, using colorful illustrations and clear language.
4. National Geographic – How Animals See The World
National Geographic’s “How Animals See The World” infographic is an excellent example of how to use visuals to convey information that might be difficult to understand otherwise. This infographic compares human vision with that of various animals, highlighting differences in color perception, field-of-view, and other factors.
5. Mint.com – The United States Of Debt
Mint.com’s “The United States Of Debt” infographic is an excellent example of how infographics can be used for advocacy purposes. This graphic highlights some alarming statistics about debt in America while also suggesting ways that people can take control of their finances.
6. GE Healthcare – A Look Inside MRI Machines
GE Healthcare’s “A Look Inside MRI Machines” infographic is another example of how visuals can be used to explain complex concepts. This infographic takes readers through the process of an MRI scan, using illustrations and diagrams to help them understand what’s happening inside the machine.
7. The New York Times – How Different Groups Spend Their Day
The New York Times’ “How Different Groups Spend Their Day” infographic is an excellent example of how data can be presented in a visually appealing way. This graphic uses colorful bars and icons to show how people from different demographics spend their time, highlighting differences in work, leisure, and other activities.
8. The Guardian – How A Car Engine Works
The Guardian’s “How A Car Engine Works” infographic is another great example of how visuals can be used to explain complex concepts. This graphic breaks down the workings of a car engine into easy-to-understand steps, using illustrations and labels to help readers follow along.
9. REI – How To Choose Hiking Boots
REI’s “How To Choose Hiking Boots” infographic is an excellent example of how infographics can be used for educational purposes. This graphic provides tips on choosing the right hiking boots, including information on fit, materials, and other factors that could impact comfort and performance.
10. Adobe – The Psychology Of Color
Adobe’s “The Psychology Of Color” infographic is an excellent example of how visuals can convey information about a specific topic in an informative and engaging way. This graphic explores the emotional associations that different colors have for people, providing insights that could be useful for marketers or designers.
11. USA Today – The Cost Of Owning A Pet
USA Today’s “The Cost Of Owning A Pet” infographic is another great example of how infographics can be used for advocacy purposes. This graphic highlights some surprising statistics about pet ownership costs while offering tips on saving money when caring for a pet.
12. The Washington Post – The Ebola Outbreak
The Washington Post’s “The Ebola Outbreak” infographic is an excellent example of how visuals can be used to convey information about a complex and rapidly evolving situation. This graphic provides up-to-date information on the spread of the Ebola virus, including maps, charts, and other data visualizations.
How to Measure the Success of Your Advertising Infographic
Track website traffic and social media shares
One of the most obvious ways to measure the success of your advertising infographic is by tracking website traffic and social media shares. This can be done using various tools such as Google Analytics, which allows you to monitor how many people visited your website after viewing the infographic. You can track social media shares through platforms like Facebook, Twitter, and LinkedIn. By keeping an eye on these metrics, you can determine how well your infographic is resonating with your target audience.
Monitor engagement metrics like time spent on page and bounce rate
Another way to measure the success of your advertising infographic is by monitoring engagement metrics like time spent on page and bounce rate. Time spent on page refers to how long users spend viewing your infographic before leaving the page. On the other hand, bounce rate measures the percentage of visitors who leave your site after only viewing one page. A high bounce rate could indicate that users are not finding what they are looking for or that they are not engaged with your content.
Analyze conversion rates from the infographic
Measuring conversion rates is a crucial step in determining whether or not an advertising infographic is successful. Conversion rates refer to how many people take a desired action after viewing your content, such as filling out a form or making a purchase. To track conversion rates from your infographic, you can use tools like Google Analytics or marketing automation software.
Compare results with previous marketing campaigns
Comparing results with previous marketing campaigns can give you valuable insights into how well your advertising infographic is performing. By analyzing data from past campaigns, you can identify trends and patterns that may help improve future efforts. For example, if you notice that infographics tend to perform better than blog posts or videos in terms of engagement metrics, this could inform future content creation strategies.
Gather feedback from viewers
Finally, gathering feedback from viewers is an essential step in measuring the success of your advertising infographic. This can be done through surveys, social media polls, or by simply asking for comments and feedback on the content itself. By listening to what your audience has to say, you can get a better understanding of how well your infographic is resonating with them and make improvements accordingly.
Tips for Promoting Your Advertising Infographic on Social Media
Share Across All Relevant Social Media Platforms
One of the best ways to promote your advertising infographic is by sharing it across all relevant social media platforms. This increases the visibility and reach of your content, making it more likely to be seen by potential customers. Be sure to tailor your posts to each platform’s audience and format, using appropriate images and captions.
For example, if you’re sharing on Instagram, use high-quality visuals and add relevant hashtags in the caption. On Twitter, include a short description of the infographic along with relevant hashtags and mentions. Facebook allows for longer captions, so use this space to provide additional context or insights into the data presented in your infographic.
Use Appropriate Hashtags and Mentions
Using appropriate hashtags and mentions can help increase the visibility of your advertising infographic on social media. Hashtags make it easier for users interested in a particular topic to find related content, while mentions allow you to tag other users or brands who may be interested in sharing or promoting your content.
Make sure to research trending hashtags that are relevant to your industry or topic. You can also create branded hashtags specific to your campaign or brand. When mentioning other users or brands, ensure that they are relevant and would benefit from sharing your content.
Engage with Viewers by Responding to Comments and Questions
Engaging with viewers is an essential aspect of promoting your advertising infographic on social media. Responding promptly and thoughtfully to comments helps build relationships with potential customers, increasing their likelihood of engaging further with your brand.
In addition to responding directly to comments, consider asking questions or starting conversations about the topic presented in your infographic. Encourage viewers to share their thoughts or experiences related to the data presented in the graphic.
Collaborate with Influencers or Other Brands for Increased Reach
Collaborating with influencers or other brands can help increase the reach of your advertising infographic on social media. Influencers have established audiences who trust their recommendations, making them powerful allies in promoting your content.
When collaborating with influencers or other brands, ensure that they align with your brand values and target audience. This will help ensure that the collaboration feels authentic and resonates with potential customers.
Run Paid Social Media Ads Targeting Your Audience
Running paid social media ads is another effective way to promote your advertising infographic on social media. Paid ads allow you to target specific audiences based on demographics, interests, and behaviors, ensuring that your content is seen by those most likely to be interested in it.
When creating paid social media ads, make sure to use eye-catching visuals and compelling copy that encourages viewers to engage further with your brand. Use A/B testing to determine which ad variations perform best and optimize accordingly.
Best Tools and Resources for Creating Advertising Infographics
Canva
Canva is a popular graphic design platform used by professionals and non-professionals alike. It offers an easy-to-use interface, making it simple to create stunning designs, including infographics. With Canva, you can choose from over 1 million stock images, graphics, and illustrations to make your infographic stand out. You can also customize the colors, fonts, and layout of your design to match your brand or message.
One of the best things about Canva is that it offers a wide variety of templates that are pre-designed for different types of infographics. Whether you want to create a timeline infographic or a comparison infographic, Canva has got you covered. Simply select the template you want and start customizing it with your own data and information.
Piktochart
Piktochart is another great tool for creating advertising infographics. It’s user-friendly and intuitive interface makes designing infographics quick and easy. Piktochart offers hundreds of customizable templates that allow users to create professional-looking designs without any prior experience in graphic design.
With Piktochart, users can easily upload their own images or choose from thousands of icons and graphics available on the platform. The drag-and-drop editor makes it easy to add text boxes, charts, tables, maps, and other elements to your design.
Another advantage of using Piktochart is its collaboration feature which allows multiple team members to work on the same project simultaneously. This feature comes in handy when working with remote teams or when collaborating with clients.
Venngage
Venngage is a data visualization tool that specializes in creating engaging infographics quickly and easily. It provides an extensive library of templates designed specifically for different types of infographics such as timelines, process diagrams, comparison charts among others.
Venngage also includes a wide range of icons and images that enable users to customize their designs. With Venngage, users can easily create interactive infographics that allow viewers to hover over different elements to reveal more information.
Another great feature of Venngage is its ability to import data from spreadsheets and turn it into a visually appealing infographic automatically. This feature saves time and effort when creating complex infographics that require large amounts of data.
Adobe Illustrator
Adobe Illustrator is a professional graphic design tool that offers advanced features for creating high-quality advertising infographics. It’s an industry-standard software used by professionals in the field of graphic design, marketing, and advertising.
One of the benefits of using Adobe Illustrator is its vector graphics capabilities which allow users to create scalable designs that can be resized without losing quality. Its precision tools enable users to create intricate designs with ease, making it ideal for creating detailed infographics.
Adobe Illustrator also offers a wide range of typography options, enabling users to create custom fonts or choose from hundreds of pre-designed typefaces. It provides access to thousands of stock images and graphics through Adobe Stock integration.
Easel.ly
Easel.ly is a web-based infographic maker that allows users to create visually appealing designs without any prior experience in graphic design. It offers a drag-and-drop interface that makes designing easy and intuitive.
Easel.ly provides a library of customizable templates designed specifically for different types of infographics such as timelines, process diagrams, comparison charts among others. Users can add their own text, images or use the ones provided on the platform.
One unique feature of Easel.ly is its “VHemes” which are visual themes designed around specific topics such as education or business. These VHemes provide pre-designed elements that make designing even easier by providing ready-made icons and graphics related to your topic.
The Power of Infographic Advertising
Infographic advertising is a powerful tool for businesses to promote their brands, products, and services. By combining visual elements with data and information, infographics can effectively communicate complex ideas in an engaging and memorable way.
Importance of Visuals in Advertising
Visuals play a crucial role in advertising as they can capture people’s attention quickly and convey information more effectively than text alone. Infographics are particularly useful for this purpose because they combine images, charts, graphs, and other visual elements to tell a story or present data in an engaging way.
Top Benefits of Using Infographics in Advertising
Using infographics in advertising has several benefits. First, they can increase brand awareness by making your content more shareable on social media platforms. Second, they can improve engagement rates by presenting information in an easy-to-understand format that encourages users to interact with your content. Third, infographics can help you stand out from competitors by presenting your brand’s unique selling points visually compellingly.
How to Create an Effective Advertising Infographic
To create an effective advertising infographic, you should start by identifying your target audience and the key message you want to convey. Then choose the right type of infographic that best suits your message (e.g., timeline infographic for historical data). Next, gather relevant data and information that supports your message and design the infographic using appropriate color schemes and fonts.
Elements of a Successful Advertising Infographic Design
A successful advertising infographic design should have clear headings and subheadings that guide readers through the content. It should also use appropriate colors that complement each other while highlighting important information. It should be easy to read with legible fonts at appropriate sizes.
Examples of Effective Advertising Infographics (20 Best Infographic Examples)
There are many effective advertising infographics that you can learn from. Some of the best examples include “The Evolution of Batman’s Batmobile,” “The History of the iPhone,” and “How to Build a Better Sandwich.” These infographics effectively tell a story or present data in an engaging way while maintaining brand consistency.
How to Measure the Success of Your Advertising Infographic
To measure the success of your advertising infographic, you should track metrics such as shares, likes, comments, and page views. You can also use tools like Google Analytics to track website traffic and engagement rates. You can conduct surveys to gather feedback from your audience about their experience with your infographic.
Tips for Promoting Your Advertising Infographic on Social Media
To promote your advertising infographic on social media, you should share it across all relevant platforms (e.g., Twitter, Facebook, Instagram). Use relevant hashtags and tag influencers in your industry to increase visibility. Consider running paid ads on social media platforms to reach a wider audience.
Best Tools and Resources for Creating Advertising Infographics
There are many tools and resources available for creating advertising infographics. Some popular options include Canva, Piktochart, Venngage, and Adobe Illustrator. These tools offer pre-made templates that make it easy to create professional-looking infographics without any design skills.
FAQs
What types of businesses can benefit from using infographic advertisements?
Any business that wants to communicate complex ideas or data in an engaging way can benefit from using infographic advertisements. This includes businesses in industries such as finance, healthcare, technology, education, and more.
How long should an advertising infographic be?
The length of an advertising infographic depends on the message you want to convey and the amount of data you need to present. However, most successful infographics are between 800-1500 pixels long.
Can I use copyrighted images in my advertising infographics?
No! It is important to use only images that are either royalty-free or that you have permission to use. Using copyrighted images without permission can lead to legal issues.
What are some common mistakes to avoid when creating an advertising infographic?
Common mistakes include using too much text, using inappropriate colors or fonts, presenting data inaccurately, and not considering your target audience’s needs.
How can I make my advertising infographic stand out from competitors?
To make your advertising infographic stand out from competitors, focus on presenting unique data or insights that are not easily found elsewhere. Consider using a creative design style that reflects your brand’s personality and values.
