Are you curious about how much social media marketers make in the United States? You’re not alone. As social media continues to dominate the marketing world, more and more people are interested in pursuing careers in this field. However, before diving into a career in social media marketing, it’s important to understand the salaries associated with these positions. A communications manager can also expect a similar salary range, and it’s important to consider take-home pay, sales, and job summary when evaluating potential positions.
We’ll also explore the various factors that can impact social media marketing salaries, including communications manager roles, home pay options, sales strategies, and fitness industry trends.
Whether you’re just starting out or looking to switch careers, having a clear understanding of what you can expect to earn is essential. So if you’re a communications manager with work experience in social media marketing, and looking for a job summary that includes sales, keep reading to learn more about social media marketing salaries in the USA!
Average Salaries for Entry-Level and Experienced Social Media Marketers
The median salary for entry-level social media marketers
If you’re considering a career in social media marketing, one of the most pressing questions on your mind might be what kind of salary you can expect. According to recent data from Glassdoor, the median base salary for an entry-level social media marketer is around $45,000 per year. As a communications manager, your work experience will help you earn a higher salary. Additionally, if you have sales experience, it can also positively impact your job summary.
This number can vary depending on factors such as location, industry, and company size. For example, social media marketers working in major cities like New York or San Francisco may earn more than those working in smaller towns or rural areas. Certain industries – such as technology or finance – may offer higher salaries to marketing managers, marketing assistants, marketing coordinators, and communications managers than others.
However, even with these variations taken into account, it’s clear that entry-level salaries in social media marketing tend to be on the lower end of the spectrum compared to other marketing roles. This is likely due to the fact that many people are interested in pursuing careers in social media marketing and competition for entry-level positions can be high. For those with work experience, support roles such as communications manager and sales positions may offer higher salaries.
Median salary for experienced social media marketers
Once you’ve gained some experience in the field of social media marketing as a communications manager, your earning potential will likely increase significantly. According to Glassdoor data, the median base salary for an experienced (or “mid-career”) social media marketer who supports sales and growth is around $60,000 per year.
Again, this number can vary depending on factors such as location and industry. However, it’s clear that experienced social media marketers generally earn significantly more than their entry-level counterparts. This is especially true for marketing managers, communications managers, and marketing coordinators. Marketing assistants may earn less than social media marketers, but they still play a crucial role in the overall marketing strategy.
One reason for this growth in earnings is simply due to the fact that more experienced fitness employees are often given higher-level responsibilities within their organizations. As a result, they may have more opportunities to demonstrate their value as a communications manager and negotiate higher salaries. Additionally, social media marketing managers are in high demand and can also contribute to the increase in earnings.
Comparison between entry-level and experienced social media marketer salaries
So how do these two figures compare? On average, an experienced social media marketer or marketing manager earns around $15,000 more per year than an entry-level social media marketer or marketing assistant. This represents a significant increase in earning potential over time for those who aspire to become communications manager or marketing coordinator.
Of course, it’s important to keep in mind that this is just an average – some experienced social media marketers, marketing assistants, and marketing coordinators may earn significantly more (especially if they work for large or high-paying companies), while communications managers may earn less. The difference between entry-level and experienced salaries can vary depending on factors such as location, industry, and growth.
Factors Affecting Social Media Marketing Salaries
Education Level and Certifications
Education level and certifications play a significant role in determining salaries for social media marketing jobs. Many companies prefer candidates with a bachelor’s degree in marketing, communications, or related fields. However, having a degree is not always necessary if you have relevant experience and skills.
Certifications are also essential for communications managers who want to advance their careers in social media marketing. Some of the popular certifications include Hootsuite Social Media Marketing Certification, Facebook Blueprint Certification, HubSpot Inbound Marketing Certification, and Google Analytics Individual Qualification. These certifications provide proof of your knowledge and expertise in specific areas of social media marketing.
Having an advanced degree or certification can set you apart from other candidates and lead to higher salaries. This is especially important for a communications manager, as it demonstrates your commitment to the field and shows that you have invested time and effort into developing your skills. In today’s digital age, a strong social media presence is also crucial. As a social media marketing manager, having the right certifications can give you an edge in this highly competitive field. With the right social media marketings skills, you can create effective campaigns that drive engagement and increase brand awareness.
Years of Experience
Years of experience is another crucial factor that affects social media marketing salaries. As with most professions, the more years of experience you have as a communications manager, the higher your salary will be.
Entry-level positions, including communications manager roles, typically require one to three years of experience in social media marketing. Mid-level positions require three to five years of experience, while senior-level positions require at least seven years of experience.
However, keep in mind that having many years of experience as a communications manager or social media marketing manager does not necessarily guarantee a high salary. Your skills, education level, certifications, company size/revenue, and social media presence also play a role in determining your salary. Additionally, entry-level positions such as social media marketing assistant may have lower salaries compared to more senior roles.
Company Size and Revenue
The size and revenue of the company you work for can significantly impact your salary as well. Larger companies tend to pay higher salaries than smaller ones because they have more resources available. As a communications manager, having a strong social media presence and expertise in social media marketing can also increase your salary. Additionally, being a social media marketing assistant can provide valuable experience in this field.
According to Glassdoor data (as at 2021), some examples of popular job titles include communications manager and social media marketing specialist.
- Junior Social Media Manager: Small business ($37k – $57k), Medium Business ($40k – $63k), Large Business ($43k – $75k)
- Social Media Manager: Small business ($45k – $71k), Medium Business ($49k – $79k), Large Business ($53k – $93k)
- Senior Social Media Manager: Small business ($55k – $89k), Medium Business ($60k – $98k), Large Business ($66K – $117K)
Companies with a strong social media presence and marketing strategy are more likely to pay higher salaries for social media marketing professionals and communications managers. These companies recognize the importance of top talent in their overall communication and marketing efforts.
Impact of location on social media marketing salaries
The location can have a significant impact on the salary of a communications manager. The cost of living, demand for social media marketers, and competition for talent all vary by location, so it’s essential to consider these factors when evaluating potential job opportunities.
For example, according to Glassdoor data, the average salary for a Social Media Manager in New York City is $65,000 per year. However, that same position in San Francisco has an average salary of $77,000 per year. This discrepancy is due to several factors such as the higher cost of living in San Francisco and the high demand for tech talent in that area.
Another factor that affects salaries is the company’s location. Companies located in larger cities tend to pay higher salaries than those located in smaller towns or rural areas. For instance, a Social Media Manager working at a large corporation headquartered in New York City will likely earn more than someone working at a small business located outside of Chicago.
Top-paying cities for social media marketers in the US
If you’re looking for top-paying cities for jobs in social media marketing, here are some locations worth considering:
- San Francisco: As mentioned earlier, San Francisco offers some of the highest salaries for Social Media Managers due to its thriving tech industry and high cost-of-living.
- New York City: With its bustling advertising and media scene and reputation as one of the world’s leading business centers, New York City offers many job opportunities with competitive salaries.
- Los Angeles: Home to Hollywood and many entertainment companies with active social media accounts makes Los Angeles another top-paying city for social media marketers.
- Seattle: Seattle has become a hub for technology companies like Amazon and Microsoft which require skilled professionals who can develop innovative content strategies across multiple platforms, including social media marketing.
- Boston: Boston has an active startup scene with many companies in need of social media marketing expertise, making it another top-paying city for this field.
Cost-of-living considerations when evaluating location-based salaries
While high salaries are attractive, it’s essential to consider the cost of living in a particular location. For example, while San Francisco may offer higher salaries than other cities, the high cost of housing and other expenses can significantly reduce your purchasing power. It’s also important to note that in today’s digital age, social media marketing skills are increasingly valuable in many industries.
To evaluate whether a job offer is worth taking based on the location, you should research the cost of living in that area. Websites like Numbeo provide data on the cost of housing, transportation, food, and other expenses by city or region. Use this information to determine how much money you’ll have left over after paying for necessities like rent and utilities. Additionally, consider the demand for social media marketing skills in the area.
In-demand skills that impact social media marketing salaries
To succeed in the competitive world of social media marketing, you need to have a unique set of skills that can set you apart from other candidates. Having these skills can significantly increase your earning potential and make you an attractive candidate for top-paying jobs in social media marketing.
One of the most important skills in social media marketing is creativity. You need to have a creative mind to come up with unique strategies that can help businesses achieve their goals. Creativity is not just about designing visually appealing content but also about understanding what will resonate with the target audience. A creative mind can help you develop campaigns that will engage your audience and drive conversions.
Another critical skill is data analysis. Social media platforms generate vast amounts of data every day, and analyzing this data is crucial to developing effective strategies. Understanding how to analyze data can help you identify trends, measure campaign success, and adjust your approach accordingly. This skill is especially valuable for companies looking to optimize their social media presence continually.
Examples of technical skills that can increase earning potential
In addition to creativity and data analysis, several technical skills are essential for success in social media marketing:
- SEO: Search engine optimization (SEO) involves optimizing web content so it ranks higher on search engine results pages (SERPs). Social media marketers who understand SEO can create content that drives traffic back to a company’s website, increasing its online visibility.
- Graphic design: Creating visually appealing graphics is critical for successful social media campaigns. Marketers who know how to use graphic design tools like Photoshop or Canva are highly sought after by companies looking for eye-catching visuals.
- Copywriting: Writing compelling copy is essential for crafting engaging posts on social media platforms like Facebook, Twitter, and Instagram. Marketers who know how to write effective copy are valuable assets since they can create content that resonates with the target audience.
- Video production: Video content is becoming increasingly popular on social media platforms, and marketers who know how to produce high-quality videos can help companies stand out from the competition. Video production skills include shooting, editing, and post-production.
How work experience impacts earning potential
Work experience is another critical factor that can impact your earning potential in social media marketing. Companies looking for experienced candidates are willing to pay top dollar for those with a proven track record of success.
Entry-level positions in social media marketing typically require one to two years of experience. However, mid-level and senior positions often require three or more years of experience. Having several years of experience under your belt can significantly increase your earning potential since you will have a better understanding of what works and what doesn’t.
How learning develops skills
Learning new skills is essential for staying competitive in the ever-evolving world of social media marketing. Fortunately, there are several ways you can continue to develop your skills:
- Online courses: There are numerous online courses available that cover various aspects of social media marketing, including SEO, graphic design, copywriting, and video production.
- Networking events: Attending networking events provides an opportunity to connect with other professionals in the industry and learn about new trends and best practices.
- Industry conferences: Industry conferences bring together leading experts in social media marketing who share their insights on emerging trends and strategies.
- Mentorship programs: Finding a mentor who has extensive experience in social media marketing can provide valuable guidance as you develop your skills.
Scheels case study
Scheels is an excellent example of how specific skills impact salaries in social media marketing. Scheels is a sporting goods retailer that operates 28 stores across the United States. The company’s digital presence includes a website, mobile app, email campaigns, and multiple social media platforms.
Scheels recently hired a social media manager with several years of experience in the industry. The manager’s primary responsibilities include developing and executing social media campaigns that drive traffic to the company’s website and increase sales.
The social media manager’s salary at Scheels is $70,000 per year, which is above the national average for this position. This higher salary is due to the manager’s extensive experience in developing effective social media strategies, including SEO optimization, graphic design, copywriting, and video production.
Industries with High Demand for Skilled Social Media Marketers
The rise of social media has transformed the way businesses interact with their customers. In today’s digital age, social media platforms have become essential tools for businesses to reach and engage with their target audience. As a result, there is a high demand for skilled social media marketers across various industries.
One industry that requires skilled social media marketers is the marketing industry. Marketing agencies are always on the lookout for talented individuals who can develop effective social media strategies for their clients. These agencies work with businesses in various sectors such as healthcare, finance, and technology to help them grow their online presence and drive sales.
Another industry that demands skilled social media marketers is sales. Social media has become an integral part of the sales process as it allows businesses to connect with potential customers and build relationships with them. Sales teams need professionals who can create engaging content, run successful ad campaigns, and analyze data to improve performance.
Businesses in other sectors such as hospitality, fashion, and beauty also require skilled social media marketers. These industries rely heavily on word-of-mouth recommendations and building strong relationships with customers. Social media provides an excellent platform for businesses in these sectors to showcase their products or services and interact with their target audience.
How Industry Demand Affects Job Availability and Compensation
The demand for skilled social media marketers affects job availability and compensation in several ways. Firstly, it creates more job opportunities as companies seek to fill positions that require specialized skills in creating content, managing campaigns, analyzing data analytics among others.
Secondly, the high demand for talent in social media marketings leads to increased competition between employers seeking to hire skilled professionals which drives up salaries offered by companies looking to attract top talent.
Thirdly, because of the fast-evolving nature of social media marketing coupled with its importance in business growth; companies are willing to offer competitive compensation packages including benefits like flexible working hours or remote work options so as to retain their top talent.
For instance, New Vision International Inc is a company that offers social media marketing services to clients in various industries. They are always on the lookout for skilled professionals who can help them develop effective social media strategies for their clients. The company offers competitive compensation packages including benefits such as health insurance and retirement plans to attract and retain top talent.
Atrium Staffing is another company that has recognized the importance of social media marketing in today’s business landscape. They specialize in providing staffing solutions for businesses across various sectors including finance, healthcare, technology among others. They offer competitive salaries and benefits packages to attract skilled social media marketers to fill positions that require specialized skills.
CR Fitness Holdings is a fitness business that relies heavily on its online presence to reach and engage with customers. As such, they have invested in hiring skilled social media marketers who can create engaging content and run successful ad campaigns that drive sales. The company offers competitive compensation packages including bonuses tied to performance metrics which incentivize employees to work hard towards achieving business goals.
Top-Paying Industries for Social Media Marketers
Advertising and Public Relations
One of the highest paying industries for social media marketers is advertising and public relations. Companies in this industry often have large budgets allocated to marketing, which includes social media marketing. Advertising and PR agencies work with a variety of clients across different industries, providing social media marketers with opportunities to gain experience in various niches.
According to Glassdoor, the average base salary for a social media marketer in advertising or PR is $58,000 per year. However, salaries can range from $36,000 to $87,000 depending on factors such as location and experience level.
As technology continues to advance and more businesses move online, the technology industry has become a top-paying industry for social media marketers. Tech companies rely heavily on social media platforms to promote their products and services, making it essential for them to have skilled social media marketers on their teams.
The average base salary for a social media marketer in the tech industry is $63,000 per year according to Glassdoor. However, salaries can range from $40,000 to over $100,000 depending on the company size and location.
E-commerce has grown significantly in recent years due to the rise of online shopping. As a result, e-commerce companies are investing more in their digital marketing efforts including social media marketing. Social media platforms like Instagram and Facebook offer e-commerce brands an opportunity to showcase their products visually and connect with customers directly.
Social media marketers working in e-commerce can expect an average base salary of around $57,000 per year according to Glassdoor. However, salaries can range from $35,000 up to $90,000 depending on factors such as company size and experience level.
The entertainment industry includes everything from movies and television shows to music festivals and sports events. Social media plays a significant role in promoting and building hype around these events. Social media marketers in the entertainment industry are responsible for creating buzz around upcoming releases or events, engaging with fans on social media platforms, and managing influencer partnerships.
According to Glassdoor, social media marketers in the entertainment industry can expect an average base salary of $56,000 per year. However, salaries can range from $35,000 up to $85,000 depending on factors such as location and experience level.
Non-profit organizations rely heavily on digital marketing efforts to raise awareness about their causes and attract donations. Social media is a powerful tool for non-profits to connect with supporters and share their message. As a result, social media marketers working in non-profit organizations are in high demand.
The average base salary for a social media marketer in the non-profit sector is around $52,000 per year according to Glassdoor. However, salaries can range from $33,000 up to $80,000 depending on factors such as location and experience level.
Job Titles and Responsibilities That Influence Salaries
Salary Differences Based on Job Titles within the Industry
Social media marketing is a rapidly growing industry with a variety of job titles, each with different levels of responsibility and compensation. The salary for social media marketing jobs can vary significantly based on the job title. Below are some common job titles in social media marketing, along with their average salaries.
Social Media Manager
A social media manager is responsible for creating and implementing social media strategies that align with a company’s overall marketing plan. They are also responsible for managing social media accounts, creating content, analyzing data, and reporting on performance. According to Glassdoor, the average base salary for a social media manager in the United States is $54,000 per year.
Social Media Coordinator
A social media coordinator assists the social media manager in executing and managing campaigns across various platforms. They create content calendars, schedule posts, monitor engagement metrics, and respond to customer inquiries or complaints. The average base salary for a social media coordinator is $41,000 per year.
Social Media Specialist
A social media specialist focuses on one specific area of expertise within the field of social media marketing. For example, they may specialize in paid advertising or influencer marketing. The average base salary for a social media specialist is $45,000 per year.
Digital Marketing Manager
A digital marketing manager oversees all aspects of digital marketing strategy including search engine optimization (SEO), pay-per-click (PPC) advertising campaigns, email marketing campaigns, and social media marketing. They are responsible for developing engaging content that promotes brand awareness while driving traffic to websites or landing pages. According to Glassdoor data from 2021 in United States shows that an experienced Digital Marketing Manager earns an average total compensation of $106k – $150k per year.
Key Responsibilities That Influence Salary Levels
In addition to job titles influencing salaries within the industry there are key responsibilities that impact salaries as well. Below are some of the key responsibilities that can influence salary levels in social media marketing.
One of the most important responsibilities in social media marketing is strategy development. This involves creating a comprehensive plan for how a company will use social media to achieve its marketing goals. Social media strategists who develop effective plans that lead to increased engagement and revenue generation can command higher salaries than those who do not.
Creating engaging content is another critical responsibility in social media marketing. Content creators must be skilled at writing, graphic design, or video production depending on their area of specialization. The ability to create high-quality content that resonates with audiences is highly valued by employers.
Analytics and Reporting
Social media marketers must also be able to analyze data and report on performance metrics such as reach, engagement, and conversions. Those who are skilled at analyzing data and using insights to optimize campaigns are more likely to earn higher salaries.
Community management involves monitoring brand mentions, responding to customer inquiries or complaints, and fostering positive relationships with followers on social media platforms. Social media managers who excel at community management can help build brand loyalty and generate positive word-of-mouth buzz for their companies.
Social Media Manager vs. Social Media Coordinator Salaries
Job Duties of a Social Media Coordinator and Manager
Before discussing the salary comparison between social media coordinators and managers, it is essential to understand the differences in their job duties.
A social media coordinator is responsible for creating content for various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. They work closely with the marketing team to develop strategies that will increase brand awareness and engagement on these platforms. They analyze data to determine which types of content are most effective in achieving these goals.
On the other hand, a social media manager has more significant responsibilities than a coordinator. They oversee all aspects of social media management for an organization or company. This includes developing strategies for multiple platforms, managing a team of coordinators and interns, analyzing data to determine ROI and effectiveness of campaigns, and collaborating with other departments such as PR and customer service.
Salary Comparison between Managers and Coordinators
There is a considerable difference between what a coordinator earns compared to what a manager earns. According to Glassdoor.com, the average salary for a social media coordinator in the United States is $44,000 per year. In contrast, the average salary for a social media manager in the United States is $66,000 per year.
The reason behind this significant difference in salaries is due to several factors. First off, as mentioned earlier, managers have more responsibilities than coordinators; hence they receive higher paychecks. Moreover, managers usually have years of experience working as coordinators before being promoted into managerial positions; thus they are compensated accordingly.
Another factor influencing salaries is location. However, social media marketing jobs tend to offer higher pay in metropolitan areas, according to Glassdoor.com’s data on salaries based on location within the US.
- A Social Media Coordinator working in New York City can earn up to 13% more than those working elsewhere.
- A Social Media Manager working in San Francisco can earn up to 23% more than those working elsewhere.
Freelance vs In-House Social Media Marketing Salaries
Pros and Cons of Freelance Work versus In-House Positions
Freelance work and in-house positions both have their advantages and disadvantages. Freelancers have the flexibility to choose their clients, set their own schedules, and work from anywhere. They also have the potential to earn more money per hour since they don’t have to split their earnings with an employer. However, freelancers are responsible for finding their own clients, managing their own finances, paying self-employment taxes, and engaging in social media marketing.
On the other hand, in-house positions provide a steady paycheck, benefits such as health insurance and retirement plans, and a supportive team environment. Employees can also benefit from opportunities for career growth within the company. However, in-house employees may be required to work set hours and may not have as much autonomy over their workload or schedule.
Salary Comparisons between Freelance Work versus Full-time Employment
There is no one-size-fits-all answer. According to Glassdoor.com data from 2021, the average salary for a social media manager in the United States is $58,000 per year. However, this number can vary widely depending on factors such as location, years of experience, industry sector, company size and reputation.
Freelancers typically charge an hourly rate that ranges from $15-$150 per hour depending on experience level and scope of services provided. Some freelancers charge a flat project fee instead of hourly rates.
In-house social media managers usually earn a salary rather than an hourly wage which varies based on many factors including years of experience but averages around $50K – $80K annually plus benefits like health insurance.
Before choosing between freelance work or full-time employment in social media marketing it’s important to consider your financial goals and lifestyle needs carefully.
Negotiating a Higher Salary in Social Media Marketing
Negotiating a higher salary in social media marketing can be intimidating, but it’s an important step to take if you want to earn more money. Here are some tips on how to negotiate a higher salary:
- Do your research: Before negotiating your salary, do some research on the average salaries for social media marketing professionals in your area.
- Highlight Your Accomplishments: Make sure to highlight your accomplishments and successes in previous roles when discussing your salary with your employer.
- Be Confident: Confidence is key when negotiating a higher salary. Remember that you bring value to the company and deserve fair compensation for your work.
- Consider Other Benefits: If your employer is not able to offer you a higher salary, consider asking for other benefits such as additional vacation time or flexible working hours.
- Know When To Ask For A Raise: Timing is everything. It’s best to ask after completing a successful project or achieving significant milestones at work.
Understanding and Navigating Social Media Marketing Salaries in the USA
If you’re interested in pursuing a career in social media marketing, it’s important to understand the salary landscape of this industry. Social media marketing salaries can vary widely depending on several factors, including location, experience level, specific skills, and industry demand.
Average Salaries for Entry-Level and Experienced Social Media Marketers
According to Glassdoor, the average base pay for a social media marketer in the United States is $50,473 per year. However, entry-level salaries can start as low as $34,000 per year while experienced professionals can earn upwards of $76,000 per year.
Factors Affecting Social Media Marketing Salaries
Location plays a significant role in determining social media marketing salaries. For example, social media marketers working in San Francisco or New York City may earn higher salaries due to the higher cost of living in those areas.
Specific skills such as graphic design or video editing can also impact social media marketing salaries. Professionals with these specialized skills may command higher wages than those without them.
The demand for social media marketers varies across different industries. For example, healthcare and finance companies may have a higher demand for social media marketing professionals compared to manufacturing or construction companies.
Top-Paying Industries for Social Media Marketers
According to Indeed.com data from 2021, some of the top-paying industries for social media marketers include:
- Advertising and Marketing
- Public Relations
- Internet and Software Development
- Entertainment and Sports
Job Titles and Responsibilities That Influence Salaries
Different job titles within the field of social media marketing can also affect salary levels. For example:
- Social Media Manager typically earns more than a Social Media Coordinator.
- Senior Social Media Manager typically earns more than a Social Media Manager.
- Director of Social Media typically earns more than a Senior Social Media Manager.
Freelance vs In-House Social Media Marketing Salaries
Freelance social media marketers may have more flexibility in their schedules and clients, but they may also experience fluctuations in their income. In-house social media marketers, on the other hand, typically receive a steady salary and benefits package.
In conclusion, understanding the factors that influence social media marketing salaries is essential when navigating this industry. Factors such as location, specific skills, and industry demand can all impact salary levels. It’s important to research different job titles and industries to determine which opportunities align with your career goals.
What is the average salary for an entry-level social media marketer?
The average base pay for an entry-level social media marketer in the United States is $34,000 per year according to Glassdoor data from 2021.
How do specific skills impact social media marketing salaries?
Social media marketers with specialized skills such as graphic design or video editing may command higher wages than those without them.
Which industries pay the highest salaries for social media marketers?
According to Indeed.com data from 2021, some of the top-paying industries for social media marketers include Advertising and Marketing, Public Relations, Internet and Software Development, and Entertainment and Sports.
What job titles earn higher salaries in social media marketing?
Social Media Managers typically earn more than Social Media Coordinators, while Senior Social Media Managers typically earn more than Social Media Managers. Directors of Social Media typically earn the highest salaries within this field.
Is it better to work as a freelance or in-house social media marketer?
Freelance social media marketers may have more flexibility in their schedules and clients but may experience fluctuations in their income. In-house social media marketers receive a steady salary and benefits package. Ultimately, it depends on individual preferences and career goals.