Introduction
Many strategies and platforms can be overwhelming if you’re new to digital marketing. That’s why we’ve created this guide to help you get started on your digital marketing journey.
Content creation tips
Your business is going to rely on content creation. It’s one of the most important things you can do for your blog and brand because it helps you attract new customers, build trust with them, and convert them into paying customers.
Content marketing is a strategy that involves creating helpful content (like blog posts or videos) for free to attract new readers/viewers/listeners who may become subscribers or customers later on. In other words: if you want people to buy from you, give away something first!
If this sounds like something that interests you but isn’t exactly clear on how it works or what kind of content works best–don’t worry! We’ve got plenty more information down below where we’ll dive into each topic further, so keep reading 🙂
Social media marketing
Social media is a great way to build your audience and promote your blog. It’s also the easiest way for people to find your content, so you must consistently post on social media.
- You should be authentic and engaging in all of your posts! People want to know who you are, so make sure that what you share is real and genuine–don’t just post about things because they’re famous or trendy; share things that matter to YOU!
- Be aware of the different platforms: Facebook has over 2 billion users worldwide (more than half of all internet users), so if this is where most of your friends/family hang out, then definitely use it as part of any plan for growing traffic through social media channels; however, it might make sense not only from an audience standpoint but also financially since advertising costs less per click than other platforms such as Twitter ($0-$5 vs. $1-$20).
Email marketing basics
Email marketing is a great way to reach your audience. It’s cost-effective, and it can be automated, which means you save time and money. Email has high engagement rates, so it’s great for building a list of subscribers who want more from you (and will likely buy from you).
Email marketing basics:
- Identify the value of your content by asking yourself what problem does it solve? What do people want or need? How can this help them in some way?
- Create an opt-in form on your website or blog where readers can sign up to receive updates in their inboxes via email when new blog posts are published. You’ll also be able to collect information about who they are (like name and email address), where they live, etc., which is important because this gives us insight into our target audience so we know how best to communicate with them down the road.* Send regular newsletters containing links to previous posts/pages on your site and helpful tips explicitly related to whatever topic those posts covered.* Make sure each newsletter contains at least one offer that incentivizes readers to take action right away (for example: “Subscribe today and get 10% off!”)
Search engine optimization (SEO) for bloggers
Search engine optimization (SEO) is optimizing your blog for search engines. It’s important because it helps you get more traffic and make more money from your blog.
There are many ways to optimize your site, but some of the most effective include:
- Optimizing the title tag and meta description
- Creating internal links back to higher-ranking content on your site (e.g., an article that ranks highly in Google for a specific keyword)
Website design for bloggers
The design of your website is one of the most essential factors in establishing a brand identity, which can make or break a blog. Using an inexpensive template from a site like Theme Forest or Divi Den may be tempting when just starting. But ultimately, these templates don’t allow for much flexibility–you’ll spend more time trying to customize them than creating content for your readers.
The best approach is often to hire someone specializing in web design who knows how best to showcase your content and help develop an attractive look for your brand (and if money is tight, consider asking friends or family members). If this isn’t feasible right now, I recommend using WordPress themes instead of building everything from scratch because they’re cheaper than hiring someone else while still giving you some control over how things look on screen!
Branding for Bloggers
The first thing you need to do is develop a name for your blog. This can be as simple as “My Blog” or “My Blogger Name.” You may also want to include keywords in the name of your blog so that it appears higher in search engine results.
Once you have a name, consider what brand image you want to portray through your blog posts and social media accounts. Do you want to be seen as authoritative and professional? Or perhaps casual and fun-loving? Brands can convey their personality through their websites and social media channels in many ways- you have to decide which one best fits yours!
Marketing Analytics for Beginners
To improve your marketing efforts, you need to be able to analyze the data you collect. This means tracking your marketing efforts and using that data to decide what works and what doesn’t.
The importance of learning from your mistakes cannot be stressed enough. You will make mistakes when starting; it’s just part of the process! But by learning from those mistakes and improving on them, you’ll get better at making decisions about where and how much money goes into each aspect of your business–and hopefully see an increase in profit as well!
Affiliate marketing for bloggers
Affiliate marketing is earning commissions by promoting other people’s products or services. Affiliate programs are an excellent option for bloggers because they allow you to profit from your blog without creating your product or service.
You can find affiliate programs in various industries, including travel, health and fitness, fashion, and beauty products–even coupons! Most companies offer a variety of ways for their affiliates (you) to earn money:
- Paid sales: Every time someone buys something through your link on Amazon or another retailer site like eBay or Etsy (and it’s not discounted), you’ll get paid either a percentage of the sale price or a flat fee per sale, depending upon what type of program you’re using.* Referrals: Some companies pay out only when someone clicks on one of your links but doesn’t buy anything right away; instead, they sign up for their newsletter first before making any purchases.* Cost per lead: These programs pay out only if someone fills out an online form after clicking on one of your links so that companies know who exactly is interested in buying from them before contacting them directly via email or phone call
Influencer marketing for beginners
Influencer marketing is a great way to reach your target audience. It can effectively build brand awareness and generate leads, but it also helps you build customer relationships. This strategy enables you to increase the reach of your content by tapping into the networks of influencers who already have large followings in your niche.
Video marketing for bloggers
Video marketing is a great way to connect with your audience and grow your business. It’s easy, affordable, and fun for everyone involved–especially you!
This section will discuss how video can be used for fun, educational and promotional purposes. We’ll discuss how to create videos that will engage your audience so they want to watch more of your content or buy products from you. Finally, we’ll look at ways video marketing can help grow any brand’s bottom line by increasing traffic and conversions.
Podcasting for beginners
Podcasting is creating a radio show you can post online and share with the world. It’s a great way to build an audience and establish yourself as an authority in your niche, but it can also be used as a promotional tool for other projects, like books or courses.
The best podcasts offer value to their listeners–they give people something they didn’t know before they started listening. The easiest way to do this is by interviewing experts in your field. If that interests you most about podcasting, then make sure your first few episodes feature interviews with people who have experience building successful blogs or businesses online.
Podcasting doesn’t require any fancy equipment–all you need is some basic recording software (like Audacity) plus some good quality headphones with noise-canceling capabilities (the cheaper ones will work just fine). Once you’ve got everything set up and ready, record yourself talking about whatever topic interests you most!
Lead generation strategies
Lead generation generates leads, people who show interest in your business or product. It’s also known as lead scoring because you score each lead based on how much they want what you have to offer.
Lead Generation Strategies for Beginners:
- Run a contest or giveaway on social media with a prize related to your business (e.g., an ebook about blogging). The winner must provide their email address to be added to your list and receive future updates!
- Create an opt-in page on your website where users can sign up for more information about something related directly back into their inbox once they’ve entered their details (e-mail address), such as a free course/video series teaching beginners how exactly how to do digital marketing strategy works best.
Marketing automation basics
Marketing automation is the process of automating your marketing efforts. By using software to create automated processes, you can save time and money while improving your results.
The benefits of marketing automation include the following:
- A better understanding of your audience’s preferences so that you can deliver relevant content that they want to see. This means more traffic and leads for your business!
- Automated email drip campaigns allow you to send targeted messages when people are most likely to open them (like when checking their inboxes). It’s also possible to segment emails based on past behavior–so if someone clicked on one link but did not convert it into a sale yet, then it would be smart for us as marketers not only to send them another message but also to segment this group into two separate lists: one list would receive emails about product A while another list would receive emails about product B depending upon whether they showed interest in either product A or B before clicking away from our website without completing any action yet.”
Section: Customer relationship management (CRM) for bloggers
Customer relationship management (CRM) is managing customer interactions and communications. Bloggers need to use CRM because it helps them build relationships with their readers. Here’s how:
- You can use it to stay in touch with your audience through personalized emails, social media posts, and other methods. This will help you keep your brand fresh in people’s minds so that when they need something from you (like advice), they’ll think of you first!
- As you gather feedback on people’s reading experience, you can also discover their preferences and needs. This valuable insight can help you identify areas for improvement on your blog or website, allowing you to make changes that enhance your experience.
Section: Conversion rate optimization (CRO) for bloggers
Conversion rate optimization (CRO) is a process of testing and improving your site to increase the number of visitors who take specific actions, such as signing up for an email list or making a purchase.
If you want to grow your blog’s audience and revenue, CRO can be essential to that strategy.
Section: Paid advertising for bloggers
Paid advertising is the best way to increase traffic and revenue for your blog. However, it can be expensive and time-consuming to set up paid campaigns. Paid advertising isn’t the only way to increase your blog’s traffic numbers–you could focus on SEO or content marketing instead of paid ads.
